Twiga Foods, a leading AgricTech platform in Kenya
Challenge:Twiga Foods’ challenges in market linkage stemmed from a failure to digitize core operations, leading to three key vulnerabilities: inefficient price discovery, where manual checks could not keep pace with market volatility.
Highlight:
Client: Twiga Foods, a leading AgricTech platform in Kenya connecting thousands of smallholder farmers to commercial markets.
Challenge: Twiga Foods’ challenges in market linkage stemmed from a failure to digitize core operations, leading to three key vulnerabilities: inefficient price discovery where manual checks could not keep pace with market volatility, resulting in suboptimal pricing and missed revenue.
Goal: Our goal was to implement an intelligent, API-driven data ecosystem designed to enable comprehensive market linkage analytics and operational automation.
Solution: The core of the solution involved the design and construction of a fully integrated, API-driven data backbone specifically engineered to remediate the systemic gaps in Twiga's market linkage.
Result: The deployment of the API-driven data ecosystem successfully transformed Twiga Foods' market linkage by automating core processes and integrating critical data.
More Details:
Client:
Twiga Foods, a leading AgricTech platform in Kenya, connects thousands of smallholder farmers to the commercial market. The company manages vast amounts of rapidly changing data serving as a vital bridge between agricultural producers and the marketplace.
Challenge:
Twiga Foods’ market linkage challenges stemmed from a failure to digitize core operations. Manual price discovery could not keep pace with market volatility, leading to suboptimal pricing and lost revenue. Disconnected systems prevented a unified view of inventory and logistics, causing inefficiencies and increasing spoilage risk. Most critically, manual payment reconciliation extended farmer payment cycles to three to five days, reducing liquidity and eroding trust.
Goal:
Our goal was to implement an intelligent, API-driven data ecosystem capable of comprehensive market linkage analytics and operational automation. This required a centralized data pipeline integrated via APIs with all internal and external data sources.
Solution:
We designed and deployed a fully integrated, API-driven data backbone to address systemic gaps. Extensive API integration enabled bidirectional flow across all proprietary and third-party systems, ensuring real-time ingestion of transactional and operational data. A critical automation linked commodity delivery validation to automated payment initiation, drastically reducing time-to-payment and restoring farmer confidence.
Result:
The API-driven ecosystem transformed Twiga Foods’ market linkage operations. Data fragmentation was eliminated, supply chain inefficiencies reduced, and inventory spoilage risk decreased. Automated reconciliation reduced the farmer payment cycle by over 80%, shifting payments from days to minutes and restoring trust. The unified data foundation also enabled dynamic pricing and accurate demand forecasting, maximizing revenue and operational efficiency.
Testimonials
The API integration and automation were a game-changer. Now, with the real-time API integrations, we have the velocity and transparency needed to scale. Our farmers trust us because they get paid instantly, and our executives make decisions based on what's happening now in the market, not what happened last week.
