Solnova Energy, a leading SolarTech company in Nigeria, provides solar installations and renewable energy
Challenge:A primary issue was the poor reconciliation of data across disconnected systems, which made it extremely difficult to ensure data accuracy spanning marketing, sales, and financing records.
Highlight:
Client: Solnova Energy, a leading SolarTech company in Nigeria, provides solar installations and renewable energy solutions for homes, SMEs, Schools, and large commercial clients.
Challenge: A primary issue was the poor reconciliation of data across disconnected systems, which made it extremely difficult to ensure data accuracy spanning marketing, sales, and financing records.
Goal: Solnova Energy set ambitious goals to transform its data operations. The primary objective was to build a unified and transparent data system, ensuring seamless connection between all data platforms.
Solution: Delovox implemented an end-to-end data modernization framework specifically tailored to the SolarTech ecosystem.
Result: The implemented solution yielded significant and realistic outcomes for Solnova Energy. Sales visibility improved by 70%.
More Details:
Client:
Solnova Energy, a leading SolarTech company in Nigeria, provides solar installations and renewable energy solutions for homes, SMEs, Schools, and large commercial clients.
The company operates in a highly competitive clean-energy market where marketing performance and investor confidence are vital to scaling operations and expanding into new regions. As Solnova’s customer base and investor network grew, maintaining accurate, unified data became increasingly difficult, slowing down decision-making and transparency.
Challenge:
Despite heavy investment in digital marketing and sales platforms, Solnova Energy faced several significant operational challenges. A primary issue was the poor reconciliation of data across disconnected systems, which made it extremely difficult to ensure data accuracy spanning marketing, sales, and financing records.
Consequently, when campaign metrics or funding data failed to align, it resulted in a difficulty pinpointing data errors, often taking hours to trace the source of the issue. Furthermore, different teams were entering and tracking data manually, a process that invariably led to problems like mismatched leads, inconsistencies, duplicates, missing records, and ultimately, inconsistent investment reporting.
The combination of these data quality and process failures meant that executives struggled to evaluate the return on marketing campaigns and funding performance due to reports that were chronically delayed and unreliable. These fundamental inefficiencies directly resulted in budget wastage and a reduction in investor confidence, particularly whenever financial and project performance data did not align
Goal:
Solnova Energy set ambitious goals to transform its data operations. The primary objective was to build a unified and transparent data system, ensuring seamless connection between all data platforms. The company aimed to significantly improve data quality across the board and introduce automated validation processes to maintain integrity.
A core business objective was to deliver real-time ROI and project performance insights to directly support and optimize critical investment decisions. Finally, Solnova sought to enhance investor reporting accuracy and timeliness, moving away from delayed and inconsistent reporting to provide its financial stakeholders with reliable, up-to-the-minute data.
Solution:
Delovox implemented an end-to-end data modernization framework specifically tailored to the SolarTech ecosystem. The initial step involved the consolidation of all the data into a centralized data warehouse, alongside the implementation of a consistent data schema to drastically improve accuracy across campaigns, customer pipelines, and investor dashboards.
To address data quality issues, they designed automated pipelines that cleaned, validated, and reconciled data immediately upon ingestion, adding crucial audit and monitoring layers to quickly identify precisely when and where data discrepancies occurred. Furthermore, the team introduced rigorous quality checkpoints that flagged missing project or financial data before any reports could be published, and created a unified data dictionary to align key metrics across the marketing, operations, and investment teams.
This effort culminated in the delivery of interactive dashboards that provided real-time tracking of lead generation, campaign ROI, customer acquisition costs, and investor funding flows, enabling instant visibility into both regional project performance and marketing efficiency.
Result:
The implemented solution yielded significant and realistic outcomes for Solnova Energy. Sales visibility improved by 70%, which was crucial in allowing the marketing team to precisely identify high-converting campaigns and effectively optimize their ad spending.
Data quality saw a dramatic improvement as data validation errors were reduced by 80%, leading directly to accurate investor and financial reporting. ROI tracking became real-time, enabling executives to reallocate budgets to high-performing channels during active campaigns for maximum impact. The alignment between funding and project data also saw positive improvements, resulting in a reduction of investor queries and a corresponding 15% increase in investor retention rate, supported by transparent and verifiable performance data.
Testimonials
Before this project, our data was everywhere. We couldn't fully trust our marketing or investment reports. Now, we have real-time visibility into what's working, what's not, and how to direct our next investments. It's a complete game-changer for our operations.
