Kendor Wessels Vastgoed is a growing real estate development company in the Zambia.
Challenge:The company lacked clarity on how prospects engaged across the sales journey.
Highlight:
Client: Kendor Wessels Vastgoed is a growing real estate development company in the Zambia. As it expanded its portfolio with modern mixed-use apartments aimed at young professionals.
Challenge: The company lacked clarity on how prospects engaged across the sales journey. Disconnected CRM and marketing systems made it difficult to track buyer behavior.
Goal: Goal: The primary goal was to build an integrated customer journey analytics framework that could reveal the buyer path end-to-end, highlight high-value touchpoints.
Solution: Solutions: Delovox implemented an integrated BI system that unified all customer touchpoint data into a single analytics dashboard.
Result: Result: Within twelve weeks, the company achieved a 28% increase in qualified leads, a 34% improvement in follow-up speed, and a 22% rise in reservation-to-sales conversion for newly promoted units.
More Details:
Client:
Kendor Wessels Vastgoed is a growing real estate development company in the Zambia. As it expanded its portfolio with modern mixed-use apartments aimed at young professionals and expatriates, online interest surged driven by high web traffic and frequent virtual tours.
Challenge:
The company lacked clarity on how prospects engaged across the sales journey. Disconnected CRM and marketing systems made it difficult to track buyer behavior, understand drop-off points, or pinpoint the interactions that truly influenced conversion.
Goal:
The primary goal was to build an integrated customer journey analytics framework that could reveal the buyer path end-to-end, highlight high-value touchpoints, speed up decision-making, and ultimately increase sales conversion for newly launched residential units.
Solution:
Delovox implemented an integrated BI system that unified all customer touchpoint data into a single analytics dashboard. The solution tracked lead behavior from first website visit to final inquiry, applied predictive scoring to highlight high-intent buyers, and automated insights for faster follow-ups.
Result:
Within twelve weeks, the company achieved a 28% increase in qualified leads, a 34% improvement in follow-up speed, and a 22% rise in reservation-to-sales conversion for newly promoted units.
Marketing spending became more targeted, reducing wasted budget by 18%. The Customer Journey Analytics dashboard became the central tool for weekly sales strategy reviews, helping the company allocate resources only to the most impactful buyer touchpoints.
Testimonials
Delovox transformed how we understand our buyers. For the first time, we can clearly see which interactions truly drive property reservations. The BI approach gave us clarity, speed, and measurable growth. Our sales team is now more confident and our conversion rate has never been stronger.
